Roger Federer Is Proof That Hanging Up Your Racket Can Actually Make You Filthy Rich
Updated: Sep 30
Let’s face it: while most of us struggle to remember where we left our car keys, Roger Federer is out here writing the ultimate playbook on how to retire in style.
While the Swiss maestro made a tidy fortune swinging a racket for two decades—pulling in roughly $130 million in career prize money—that turns out to have been absolute pocket change compared to his post-tennis business moves. Thanks to his legendary equity stake in the Swiss running brand On, Federer didn't just walk away from the sport; he jogged straight into the billionaire's club.
Financial analysts looking at the staggering scale of his investments pointed out just how brilliantly the pivot worked. As one industry insider put it: "His early equity stake in Swiss running brand On Running may ultimately be worth more than every Nike cheque he ever cashed — combined." Not a bad parting gift for hanging up the pristine white headband.
Over to you: Did Federer win more off the court with his business brain than he ever did with his forehand?
TENN360 Takeaway:
It turns out being exceptionally polite, wearing sharp cardigans, and partnering with a clever running shoe company pays slightly better than grinding out gruelling three-setters on a rainy Tuesday in-between ATP 250s. If this is what retirement looks like, somebody hand us a clipboard and a corporate portfolio.
Cynthia White— News Editor, TENN360
